We have always believed that having a website is a must for any business that is looking to be a part of the growing digital market. We realized that for us to truly grow our online conversions, we needed to do SEO in the Philippines for our pest control services.
From 800 users to more than 15,000 users monthly, SEO helped us to dominate the pest control industry online. It helped us in our vision to be the leading pest control solutions provider in the Philippines.
Our Success Story
Our story started in 1997. Topbest Pest Services was established by Florentino Lazaro for his mission to protect Filipino homes and businesses from pests.
With that mission, Topbest continued to improve throughout the years expanding the company and acquiring state of the art technology to further improve services. We have also become one of the few accredited pest control companies in the Philippines to use the Sentricon Baiting System.
We wanted to provide quality services that is why we committed to having a team of well-trained professionals who are honest and prudent. Together with a sales team that is always ready to provide excellent customer service, Topbest has now served more than 5,000 households and businesses in Metro Manila and provincial areas.
We pride ourselves on service and we believe it doesn’t have to be at the expense of nature and the health of our customers. We make sure that our solutions are non-toxic and environmentally-sound.
The number of customers we serve continue to grow. Without them, we could never grow to the company that we are now. Topbest always try to put our customers first that is why we fit our services to our client’s needs and schedules.
Launching the Topbest Website
The Topbest Website was launched in mid-2013. There was a rapid growth of the number of internet users and the rise of social media platforms in the Philippines. Marketing was evolving and businesses going digital are a success.
From 2013 to 2015, Topbest’s website traffic had a slow increase in users. In the three years of maintaining our website, we had an increase from 400 users in our first months to a peak of 2,000 users in 2015.
We were getting a lot of leads from our website but we knew there could be more.
Investing in SEO
Search Engine Optimization was a growing industry. More and more people are using search engines to find what they need. Not only are they looking for informational resources, but search engines have also become part of the buying process of Filipinos. We knew then that having a website was one of the best investments we made.
Many businesses were acquiring SEO services who want to be more visible online. SEO is competitive. We acquired the services of SEO-Hacker by Filipino motivational and leadership speaker Sean Si to do pest control SEO for us. Our SEO journey with SEO-Hacker started in late 2015. The Topbest website went under a redesign and was optimized for SEO. We prioritized website performance to make it easier for the users to navigate through our services.
We also launched the Topbest blog, a blog that aims to share more information about pests to our customers.
Landing pages were also published to target the following keywords:
- anay pest cntrol
- anay sa bahay
- pest control
- pest control philippines
- pest control services
- rat control philippines
- sentricon philippines
- termite control
- termite control philippines
Success with SEO
SEO is a long game. Results could not be measured overnight. It takes a lot of time and effort to reap the benefits. Through the efforts of the SEO-Hacker team patiently acquiring links, producing high-quality content, and making the Topbest website as optimized as possible, the number of users started increasing and our rankings were getting better.
In 2017, the number of website visitors started increasing. From 2,000 monthly in 2015 and 2016, traffic increased to 3,000 to 3,500. But that was just the beginning. At the start of 2018, traffic hit 5,000 users and it went higher from thereon. In October 2018, we received 11,000 users, our highest ever.
We also started investing on Pay Per Click through Google Ads. We realized that paid and organic search engine visibility should go hand in hand and compliment each other.
Again, with the help of SEO-Hacker, we started a PPC campaign. Not only were we dominating the top search results with our landing pages and blog posts, but we were also appearing in the ads section of the search results.
With PPC and SEO together, our traffic reached 19,000 users in one month.
No doubt that investing in SEO was one of the best decisions we made for our business. It has helped our business grow our brand in the digital market and increased our conversions.